The lack of a regular feedback mechanism from the field is the primary reason for the disconnect between those in power and the public. This leads to situations where governments and political parties assume that everything is well, even as the majority of the population is unhappy due to various issues such as inadequate public healthcare, poor education quality in the public sector, lack of good roads, unemployment, and unremunerative prices. Ignoring these challenges could be detrimental to a country as vast and diverse as India.

Surveys are typically conducted only during election times, which oversimplifies the complex dynamics of public opinion. The solutions to the most complicated problems can often come from ordinary people in villages who are far removed from high-ranking officials and top politicians. Therefore, it is crucial to go back to the people who are directly affected by these issues and seek answers from them to find solutions. At Peoples Pulse, we believe in regular feedback from the public to develop innovative solutions that can tackle the most pressing issues in our society.

The importance of regular feedback from the field and the need for bridging the gap between the rulers and the ruled in India. The lack of a mechanism for regular feedback often leads to a situation where governments or political parties are unaware of the ground reality, resulting in discontent among the masses. Peoples Pulse is introduced as a group of professionals with vast experience in political and allied activity, who aim to bridge this gap by assessing public mood on various issues through field level surveys and nurturing a debate on different perspectives. They have acknowledged experience in conducting surveys for the benefit of various media houses, political parties and groups, and are committed to fostering a healthy understanding of public issues through the best possible research.