“We go beyond obvious class and caste based demographic targeting to create competitive advantage for campaigns by being different through performing distinct activities different than opponents. Our segmentation is based on voter psychological schema mappings.
Crafting a compelling message that resonates with voters, evokes strong emotions, builds rapport, and ends with a call to action is crucial. We'll leverage psychological traits that resonate with key voter segments and employ persuasive language to connect with voters.
Our integrated platform will use crowdsourcing to gauge how the public perceives various political parties on different psychological needs. We'll create policies that align with the needs of different voter segments and develop micro-agenda setting at the local level.
Our proactive governance strategy will identify and target public psychological pressure points and trigger individual values using favorable moral language. We'll use a responsive technology platform to address grievances and foster collaboration among the public, public servants, and elected officials.
We'll use values-based real-time messaging supported by instant research and social listening to craft informative, memorable, and relevant messages for media debates, news articles, social media, and WhatsApp.
Our canvass app will empower grassroots volunteers to engage with voters at the individual level. Using psychographic analysis, we'll develop dynamic messages that resonate with voters while tracking changing dynamics.
We'll rely on historical data analysis, voter profiling, data modeling, predictive analytics, surveys, focus groups, message testing, opposition research, segmentation, voter yield, candidate evaluation, image management, perception management, digital media, and online and offline communication to ensure a comprehensive campaign.
